Efficient content management is a primary objective when purchasing a content management system.  Organizations realize maximum efficiency when users save time.  InsightBuilder® 2 (IB2) saves time by ensuring that content is never reentered twice.

Consider what IB2 offers:

1. Content can be reused to create multiple documents of different formats at once.  Content once entered could appear in an HTML document but could also appear at the same time in a PDF file, in a newsletter, or even on a third party website.
2. Users do not have to think about republishing interfaces, checking broken links, setting up tables of contents, or generally dealing with navigational structure when new content is added.  IB2 handles this with its unique "intelligent publishing" feature that indexes all linked content and republishing one content object when associated content changes.  This even includes cases where link titles or abstracts that are “pulled” into one document from a second become altered in the second.

The following diagram shows the same content re-purposed as an HTML, PDF, and XML document.

The combination of reuse and “intelligent publishing” ensures that a change is properly propagated across the site, that content everywhere on the site is as up-to-date as possible, and that administrators can apply multiple content layouts or formats without rewriting the content.