Most content on the web or in Intranets is in fact static, and such content is always handled most efficiently by established web servers such as Apache or IIS. By contrast, web sites server dynamically from databases utilizing ASP or other scripts tend to slow web server performance due to the increased CPU overhead required by database queries. InsightBuilder® publishes web content, including static HTML pages and also scripts to the web server, leaving the web server software (Apache or IIS) to do what its best suited for.

Certain applications such as complex product catalogues, parametric search systems, e-commerce features (shopping carts, etc.), or interactive features like chat and message boards need to operate dynamically due to their real-time functions. InsightBuilder® 2 integrates readily with such software, and Polar Design even provides add-on InsightBuilder® Components that include e-commerce, message board and other features.

One final benefit of the "publication" model is InsightBuilder®'s ability to separate itself from any one scripting technology, middleware or server operating system. InsightBuilder® 2 can store and publish ASP, PHP, Cold Fusion and others scripts in conjunction with static content, to Linux, Unix or Apache servers, distributing those scripts locally or remotely via FTP. The result is a truly cross-platform content management system that improves web site performance as well.