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Content and presentation are inextricably linked in viewers eyes. Yet content is often reused in web site, Intranet or document stores in many different contexts. For example, legal disclaimers appear at the bottom of HTML press releases or PDF product sheets. Product specifications may find themselves into Flash presentations and XML documents.
As organizations' content and knowledge grow, writing content separately from presentation (i.e., layout, style, document format, etc.) is essential to promoting cost effective communications.
Consider this extreme example: a hypothetical web site that has 5,000 individual documents (HTML files) and that uses any one of 10 different layouts. Now imagine that the web site graphic design must change within the day. Sound impossible?
Classic HTML recoding would require a few weeks. Even a database driven system might call for days of changes to templates. However with InsightBuilder, sites can be creates whose graphics are replaced in a matter of minutes.
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